Global Cloud provider trends and the seeming rapid death of

Their is a global war underway for your trade. The large Cloud providers have been dropping prices and running below cost to attract you both at a personal and company level. The Cloud provider market is seriously crowded and we are starting to see trends of the winners and the losers.

Differentiators in service and cost are starting to kill the outlying Cloud providers.

I’ve used for these comparisons and analysis, which while not completely scientific, shows gross trends that are very interesting and not that surprising.


This monster still holds the global super-heavyweight title for Cloud with no sign of it abating. It currently ranks 7th in the world in terms of traffic rank and it’s trend is ever upward.


Box is a behemoth. The dirty offspring of Dell it provides a solid experience for the home user and offers a range of company options as well. While it has high usability, some of the things that step you into your paying for a subscription are annoying. For example, file size is limited in terms of upload unless you pay. When you do pay, IMHO, its expensive.

That might be why over the last three months Box has been slipping steadily down the charts. It is a slow, but steady decline.


Despite a fluctuation in the past few weeks, one of the oldest, personal Cloud storage services is still seeing slow, but regular, growth.



An interesting graph that seems to show a long, slow, decline in Rackspace with a decidedly sharp drop recently.


Microsoft 365

You can clearly see from this graph the rise of Microsoft 365 over the past few years.



One of the oldest backup services in the modern Cloud market, Mozy is on the decline. This is interesting because it is one of the only dedicated backup services in the league, which means that people are possibly starting to skip storing files on their local device (requiring backup) and moving to utilising Cloud based services in total.


Coming late to the market this graph shows that Mega is in trouble. With an initial burst, no doubt driven by the absolute media hype, the graph drops dramatically down into the doldrums and doesn’t seem to have recovered. It is likely this shows a few things. got a lot more scrutiny about is chemical makeup due to the intense interest, it came late to a crowded market, it didn’t have a differentiator. It could be that, or it could just be performance, which isn’t shown here. Alexa lists performance as worse than 83% of websites.



  1. Very interesting insights! Only problem is that isn’t Kim Dotcom’s company (it seems to be an enterprise optimization company). The jump is probably from people hitting their website after the Mega launch. The file sharing service is at Alexa seems to think their pageviews are holding pretty steady although it does point out that their average page load time is abysmal (which mirrors my experience).

  2. I think most people going to are going there for shopping and not the cloud service, unless you have any data on what proportion are going there for that your comparison is meaningless.

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